Branding Tips for 2017
A New Year is here and it’s time to ask yourself: is your business ready for 2017? In today’s competitive market, marketing and branding has never been more important. Without a strong and recognisable brand, small businesses will never be able to compete with the big players who invest millions into it every year. However, the secret to branding isn’t just throwing money at it – you need a carefully thought out strategy with your target customer in mind every step of the way.
Read on for some brilliant tips to boost your branding for the year ahead.
Aside from a brand voice, the majority of all branding activity is visual. From the logo to the product packaging, visuals are really important because most people respond to pictures and video better than text. With this in mind, any visual elements to your branding need to be well planned and executed. Always ask yourself how it is relevant to your product or company, and what kind of person it should be appealing to. This applies to everything, from a meme posted on social media to the entire design of your website. You should always be trying to push your brand message.
Nothing says professionalism like a collection of branded merchandise! You want your brand to be spread far and wide, and with merchandise such as car stickers, pens and notebooks, it’s easy to achieve. Business labels can also be used for a wide range of applications, not just products you sell. Label your gadgets, briefcases and anything else you use for your job. You can also use branded stock as competition giveaways.
Trigger an emotional response
What do all big brands do in their advertising and marketing? They try and trigger an emotional response, which in turn makes the brand favourable. Take for example the battle of eye-watering Christmas advertisements – how many tried to make the audience cry or burst with joy? Branding works best when people connect with it, and the easiest way to make an audience connect is by prompting emotions. Think about how your products or services can make people happy, and grow it from there.
Being consistent is the first rule of branding – but branded communication is also important to your customers. An email from a customer service representative should be in the same tone as a telephone conversation with the manager. Build a brand voice and make sure it is used across the board.
Make 2017 the year your business makes a recognisable brand.
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