2018 Graphic Design Trends to be Aware of
2018 is here – and with a brand new year comes a set of brand new trends in all fields. Graphic design is always rapidly evolving, so whether you’re designing a website or a product label, it’s vital to stay ahead of emerging trends and software. Branding is becoming more important than ever before, and graphic design is a huge contributing factor. We’ve rounded up all of the graphic design trends set to hit the design world in 2018 so you can stay ahead of the game.
The digital revolution is going nowhere, so it’s essential to get digital design right. Digital design software and apps are always improving and providing access to new designs and patterns. Typography is one of the most important elements of digital graphic design, and while simplicity is often the best way forward, there’s a new player in town. Animated photography is set to be the latest trend on social media and apps this year, bringing an element of fun. Animations bring text to life, catching the attention of the user – try a new typeface today and see the impact for yourself.
In the world of print design, there’s a focus on the one thing which makes print superior to digital – texture. While online branding is the focus of many, the tactile nature of print materials give them an extra edge as a marketing tool. It’s time to start experimenting with texture to play on as many of the senses as possible. From embossing and quilting, to experimenting with printing on linen and other unusual materials, using different textures has never been so welcomed. Imagine touching a business card or product brochure which you love to feel between your fingers!
Branding and packaging
Line art illustrations are the biggest trend this year in product packaging. If you want to keep it simple, yet attract attention with subtle detailing, line art is perfect. It has been used lately in app design but actually works even better on tangible products and in print. Whether it’s quirky metallic patterns or an unusual line sketch, it will definitely breathe life into your product label or packaging. Experiment with playful typography to complement the line art, and you’ve instantly designed a modern and chic brand.
Graphic design is important to all industries and businesses. What’s your favourite 2018 design trend?
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