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18 Jan 2018

4 Benefits of Good Label Design

4 Benefits of Good Label Design

Label design is a crucial element for packaging of any kind, whether you’re designing labels for homemade candles, food products or electronics. A well designed, informative label can be the difference between your products flying off the shelves or not appealing to shoppers at all. A memorable branded product label is just as important as the quality of the product itself.

Many manufacturers and businesses rush products to market without taking the time to design the perfect packaging. Investing a little more time and effort into the professional design of a label will pay off long term. Here are the top four benefits of investing in label design.

  1. Compliance

Designing a good label isn’t just about making it look pretty or demanding the attention of consumers. It’s also an opportunity to provide information, and a well-informed consumer is more likely to buy. Moreover, there will be laws and labelling regulations you’ll need to follow, which will be different for each sector. Find out what details need to be on the product label as required by law, so you don’t get caught out and fined. Incorporating compliance into your label design is a clever way of making sure you’re protected.

  1. Perfect fit

By producing a bespoke label from scratch, you can ensure it works well with the rest of the packaging. For example, designing a label to fit a jar can be tricky, and you need to make sure it complements the shape of the product and can be applied smoothly. With good label design you can achieve the perfect fit for the product or the exterior packaging.

  1. Practicality

Allowing yourself more time to experiment with label designs and materials can lead to a more practical finished result. For example, would it be beneficial to have a waterproof design, or perhaps a textured label would really define your brand? How will the product be protected during shipping? Product labels should be durable so it’s important to try out the chosen design on a range of materials to find the most reliable and practical version.

  1. Power of persuasion

A label only has a couple of seconds to draw in a consumer to pick it up off the shelf. Good product packaging needs to combine distinctive branding, design and powerful copy to persuade people to buy. Once the branding, the design and the ‘legal bit’ have been arranged, it’s time to find a words wizard to describe the product in the best possible way. A good label speaks to the target audience in a way they can relate to.

Don’t try and cut corners with label design – the product will be more successful with a strategic design plan.

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