T: 01249 460 606

17 May 2017

4 Ways your Business can Build Credibility

4 Ways your Business can Build Credibility

Building a credible brand and a good business reputation is really important for longevity. If consumers and investors trust your business, then you already have points over your competition. It takes time to build credibility, but the time and effort spent doing so will be invaluable to business growth. But always remember this note of caution – it can take years to build a good reputation, and just seconds to lose it.

Here are four methods businesses can use to establish credibility and build a strong brand reputation.

Gain Media Coverage

When a business is mentioned in the media, they are instantly thought of as successful and trustworthy. An endorsement by a particular magazine, newspaper or online blog can really go a long way. Media coverage helps with brand recognition and shares your brand story with a huge audience. Of course, gaining media coverage is extremely difficult, especially in the press as journalists are inundated with press releases and requests from businesses and PR agencies. However, when the hard work pays off there’s a world of benefits to gain from media features.

Endorsements and Testimonials

Who are the main people who could add value to your credibility, and are easy to reach? Your past clients! People who have experience your brand and have positive things to say about it can help boost credibility. Asking for a testimonial is simple, and you can also request endorsements from important people in the industry.

Make a Strong Impression

If someone is impressed by your website, then makes a visit to your business to be disappointed with the appearance, what does that do to your credibility? I’s critical to look after your business premises, whether it’s an office or a shop, and give a good impression to visitors. Your business wants to seem professional – think engraved nameplates, creative branding, welcoming touches, tidy workspaces. You also want to make it seem like a great place to work, with happy employees.

Industry Knowledge

Another way to establish trust in your brand is to invest in knowledge and skills. Offer expertise and advice like nobody else, and consumers will notice. You can also boost credibility by joining industry organisations and being accredited by official bodies. Be sure to promote the logos of these on your website!

Follow these four steps and you’ll be well on your way to building credibility for your business. The difficult part is keeping the trust and upholding the reputation.

Contact Us

Related Articles

The Manufacturing process of a Membrane Keyboard

The Manufacturing process of a Membrane Keyboard

03 Oct 2014

When you order a membrane keyboard from us here at Fascia Graphics®, you may wonder what process goes into to producing your finished product.  
In this blog we will discuss the manufacturing process of you membrane keyboard. Firstly when a quote request is made, the customer is contacte...

Read more...

FGL Newsletter: March 2014

FGL Newsletter: March 2014

01 Apr 2014

The latest issue of FGL News is now available here.
This issue is a special one!
Fascia Graphics® celebrated 20 years manufacturing Membrane Switches, Graphic Overlays and Labels. To mark our 20 years in business, this issue is focused on our continuous improvement as part of our Growth ...

Read more...

Mark Anderson returns to Fascia Graphics

Mark Anderson returns to Fascia Graphics

30 Jan 2014

Fascia Graphics, the UK’s leading provider of graphic overlays and membrane keypads has appointed Mark Anderson as Sales Manager for the Midlands, North Wales, North West and East Anglia. Anderson previously worked for the company between 1996 and 2010 – rising to the position of UK S...

Read more...