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06 Dec 2017

5 Christmas Branding and Marketing Tips

5 Christmas Branding and Marketing Tips

Yes, it’s that time of year again! Christmas is just around the corner, and the biggest shopping season of the year has already begun. All businesses are competing for their share of the holiday shopping frenzy, which means you need to put a bit of extra time into your marketing campaign and promotions. Regardless of target market and target customers, it’s time to turn that one-off Christmas sale into repeat custom.

Here are five Christmas cracker gifts for you, in the form of branding and marketing tips to help you capitalise on the festive shopping rush.

1) What does Christmas mean to your brand?

It’s important to tell your customers and social media followers what the festive season means to your brand. For many, it’s a season for giving…so Christmas giveaways are a must! Host some special Christmas giveaways such as hampers or gift collections which can be used to spread joy at this time of year. Perhaps a ‘12 days of Christmas giveaways’ could work, but you don’t have to give away complete items every single time – how about 12% discount off everything for one day only?

2) Christmas labels

Deliver high quality gifts and chances are customers will be back next year. The majority of products bought in November and December are likely to be Christmas presents, so festive labels are a must. Stay true to your brand and make sure the design is still unique, but adding some holly, snowflakes or a Christmas themed pun on the product label can really make an impact.

3) Create a gift guide

Customers have very little time to spend shopping, so businesses need to make it as easy as possible. As well as creating new landing pages (gifts for men, gifts for children, gifts for foodies, beauty gifts etc.) why not create an exclusive gift guide. Small businesses can pair up with other local suppliers to produce a wide ranging gift guide to promote a variety of products.

4) Email marketing campaign

Brands should be increasing engagement with email marketing throughout the year, but it’s especially important during holiday season. Everyone is competing for a slice of the biggest spending season so you need to make sure people know about your special offers and unique gifts. You can also increase your database and outreach by giving people who sign up to your email newsletter an extra discount in December.

5) Personalisation

Everybody wants a personalised shopping experience. How can you deliver this over the holidays? Here’s a couple of ideas: sending personal Christmas cards with each order, sending an exclusive social media message to loyal customers, adding a personalisation option to some of your products. An extra little touch can put you way ahead of the competition.

A few simple steps can ensure a busy Christmas season and a positive start to 2018.

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