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29 Jun 2018

5 Summer Branding Tips for 2018

5 Summer Branding Tips for 2018

We might think of summer as traditionally the time for holidays and getaways, but what better opportunity to refresh your brand than while the competition is on vacation? Use this year’s warmer weather to shake things up and reach out to a whole new audience. Here are a few top tips to get the ball rolling:

1) Get with the content programme

Posting quality content in the form of blogs, how-to guides, top 10 lists and press releases is key to keeping your customer base engaged on your website – but you’ll attract more attention with seasonal topics than run-of-the-mill ones. Have your content team dream up some summery ideas for bucket lists and blog posts that still contribute useful information, but in a time-appropriate manner.

2) Piggyback on community events

Summer is the time to be outdoors, which means there are likely to be lots of community events in your area regardless of your exact location. You can piggyback on the exposure offered by such events to gain some valuable publicity in exchange for sponsorship. Whether it’s the primary school sports day or an international music
festival you plan to subsidise, the benefits will always outweigh the drawbacks.

3) Get your name out there

Another way to get your name out there is through adequate advertising of your premises – and what better time for an external rebrand of your business’ image than summer? Investing in a high-quality nameplate can add a touch of class to your company’s brand and catch the eye of many a passing consumer who is likely to be outside more often because of the elevated temperatures.

4) Become a social media butterfly

Of course, the marketing war won’t be won solely on the streets, either. With the younger generation spending more and more time on sites like Twitter, Facebook and Pinterest, you’ll need to maximise your presence on social media to reach as big an audience as possible. Posting snaps and videos with a summery theme is a great way to garner clicks and likes, while interacting with those who comment on your photos is sure to cement brand authority.

5) Leverage the feel-good atmosphere

It’s summer – everyone just wants to have a good time, right? Take advantage of the carefree feeling that is in abundance at this time of the year by offering competitions and promotions with a summery twist. It’ll increase your exposure, build your brand and allow you access to the contact details of hundreds (or even thousands) of new customers in the making.

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