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09 Jan 2015

5 Tips to Designing your Product Label

5 Tips to Designing your Product Label

When it comes to designing a product label, it can be a very daunting task. There are many different things to consider in the design. Below are 5 tips to help with the designing of your label.

 

1) When designing product labels the first thing you need to consider is; what is the message your want to put across to your customers? And what information do you want to include?

It is very common for labels to have limited space for all the information required; therefore it is important that you select the most important information to be printed on your labels. Information such as product name, company name and registration number, contact details, ingredients, country of origin and barcode, are just some of the information you should consider adding to your label. It is also important you know the demographic you are marketing to before designing your label.

 

2) Size and shape is very import in the design of your label. The shape and size can make a fundamental difference, whether it will stand out from your competitors, or just be buried in a crowd.

Good practice is to take a look at what labelling your competitors use, and see what shapes and sizes they used, using something a little different can help you stand out.

 

3) As well as the shape and size of your product, the font is also extremely important. The font needs to be readable so use a serif or sans-serif font, as scripted fonts can be difficult to read. Your font also needs to be big enough to be clearly and easily read, don’t make your customers squint to read your labels. 

A Selection of UL Approved Labels

Depending on the demographic and age group of your customers, the font you use can be vital. For example if you are targeting teenagers a quirky fun font will be more effective, whereas it is the complete opposite for 50+’s, where a clear more formal font would be appropriate.

 

4) Once you have decided on the look of your label, you then have to decide on the feel. With many different materials and finishes available, each producing different textures and effects. You need to consider how you want your label to be viewed by your potential customers.

Do you want a metallic finish? A matt or gloss finish? Do you want the material to be clear? Do you want the material to be white? There are so many different options, so it is important that you take your time before deciding, so your label can be produced for the best results.

 

5) If you are unexperienced with design, for the best results you may want to use a professional designer. Just discuss with the designer what information you want the label to contain and any aspects of the label design you have in mind and they could create a stunning label for you. 

 

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