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07 Nov 2016

Branding Tips for the Security Industry

Branding Tips for the Security Industry

Branding is essential for any business, small or large and irrespective of which sector they work within. From portraying how unique and trustworthy the company is to attracting top talent, the power of branding should never be underestimated. In this blog we’ll look at branding from the perspective of the security industry, and why it is especially important for businesses specialising in security equipment for the domestic and commercial market.

The security industry

The security sector is wide ranging, so who exactly are we talking about when we say security companies? It could be an intruder alarm installation company or a government organisation which supplies hi-tech military kit. Other types of businesses include security guard providers, CCTV monitoring companies and event contractors. The security industry is vital for keeping the nation safe and running efficiently.

Industry specific branding

Because of the serious nature of the sector, branding for security companies needs to be concise and professional. The tone of all web copy and marketing material should be formal and reassuring, while the imagery shouldn’t be too bright or flamboyant.

Building trust is absolutely critical for companies within the security industry. Organisations and businesses will be trusting security providers to keep their properties and assets safe.

Quick tip: Colours known for building trust include blue, green, black and grey.

The colour you choose to use throughout your branding is important, but also is the way you use it. Businesses must be consistent with their colour palette to build trust and loyalty with customers.

When to use the logo

Customers don’t want to be over faced with logos and branding, but it is crucial to brand individual products. Whether it’s a CCTV camera or the membrane keypad on a burglar alarm, logos can be used to keep the company fresh in the minds of customers. Of course, it also helps to identify the brand if the product needs any maintenance or repair work. Some security companies also choose to have their contact details clearly on display of these technology products for that reason. It offers convenience for the customer so they don’t have to waste time looking up a phone number for a company they can’t recall the name of.

For businesses with a serious nature, it is incredibly important to send the right message of trust in the branding.

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