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08 Oct 2015

Design Mistakes To Avoid

Design Mistakes To Avoid

Graphic design is all about communicating messages visually.  While good or bad design may be subjective – good design inspires responses, and bad design confuses the message being put out. We all make mistakes, it is natural and gives the perfect opportunity to learn from them, develop skills and become a stronger designer. Find out which mistakes you are making and why you should be avoiding them.

Not Reading The Brief

It is essential to read a client brief more than once. This gives you a clear idea of what the client wants. Without taking the extra time to understand the brief, you could end up having to start from scratch again, making the job drag on for much longer than needed.

Take the time to sit back and understand what it is your client wants from you; make notes, create flowcharts and maintain a constant channel of communication. This drastically reduces the amount of time wasted working on designs that do not meet the client’s needs.

Do Not Fear White Space

Try not to force too much information into once space. Many designers know how to use space, but sometimes design projects can end up looking cluttered if white space is not utilised.

Think about the body of copy and leading. It is suggested that leading should be greater than point size. Also consider the equal spacing around and inside elements – boxes and text should float inside their boxes.

 

 

Careless Kerning

The process of adjusting space between letters, in typography kerning is used to achieve a more pleasing aesthetic. If letters are spaced too far apart the design cohesiveness is taken away from a project. However, reducing the space between pairs of letters can help make an overall design more legible.

 

 

Too Many Stock Images

Stock imagery can draw originality away from your work. Helpful to designers that don’t have access to a professional photographer, stock images tend to do the design circuit and can make images seem over familiar; rendering their impact useless.

Avoid using model images as a central focus of work. If you think a stock image is a good photograph, then you are likely to find another one.

Copying Other Work

In the design world plagiarism will not go unnoticed, fact. Originality is key, and is why some clients may hire you. It is perfectly acceptable to look at someone else’s work and draw inspiration. What isn’t okay is shamelessly copying work by someone else.

Keep your credibility by keeping your work original.

What are your top design tips to avoid? Share your thoughts with us on social media!

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