Expert Tips for Creating a Winning Brand Strategy
Branding and brand strategy is so much more than your product or service – it’s your business’s personality. An effective brand strategy is usually what separates the big players from the average run-of-the-mill companies, and there’s more to it than you may think. If you’re starting a business or think your branding is inconsistent, it’s time to take a good look at your overall plan. Here are some expert tips from Fascia about creating a winning brand strategy.
As your company or organisation grows, more and more people will become involved and will need to understand the branding. A good way to set the tone of the business and to ensure everyone is on the same page is creating a style guide. This will essentially be your branding bible and ensure everything to do with your company is consistent. It should outline what colours and messages make your brand recognisable, from social media to product packaging.
Mission and Purpose
As part of a triumphant brand strategy, you need to establish your goal and purpose as a business. Once this is clearly understood, everything to do with your branding should reflect this. It’s also a good idea to create a company mission which customers can really relate to. They don’t want to support a company which is solely interested in making money. Make it seem like you started this business to help them, to improve their life or to give people opportunities. You don’t have to repeat this purpose all over your website, but always ask yourself whether your logo, imagery and wording is reflecting it.
Many experts are now referring to branding as storytelling. It’s all about telling the story of your business and making it as interesting as possible. So how do you do that? It’s not all about blogs and articles (although these do help). Your story can be told through many different mediums – images, video, language, typography. Just make it worth knowing.
The whole point of a bran strategy is to make your company unique and recognisable. Every single thing you make and every little thing you post online should point towards your distinctive character. From your logo to your shop window, be instantly recognised.
Ready to improve your branding efforts? Take a look at some of the products we offer for branding purposes.
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