How Has Technology Changed Graphic Design?
The ways in which technology has changed the face of graphic design over the last few decades are far too many to mention. The skills and experience that a budding young graphic designer will learn today are so far removed from those that one even 20 years ago would be familiar with that the professions are almost unrecognisable. The same will undoubtedly be true another 20 years from now.
With that in mind, it’s nigh on impossible to boil down the essence of the changes that technology has made to graphic design in just a few paragraphs… but it’s worth a try. By no means a comprehensive list, here are a handful of the ways in which technological advances have revolutionised the way that graphic designers think and work.
In times gone by, before the advent of computers and the internet, creating a new logo, font or advertisement would have taken days or even weeks. With only pen and paper to work with, designers had to painstakingly draw each of their prospective designs using exact measurements and the patience of a saint. Nowadays, the same results can be used in a matter of hours thanks to ingenious graphic design apps and editing software.
Nowadays, the ability to produce things on a massive scale and even automate that production process means that all kinds of products – from newspapers to nameplates – can be created for mass consumption with the minimum of fuss. When all designs were created on a hand-drawn basis, production was predictably restricted by human limits. Expect those production capacities to only expand further as 3D printing and other new techniques become more sophisticated.
Years ago, a completed design would have to be sent off to the prospective client by courier or through the post. They would then critique it and specify any amendments they wished the designer to make, who would come back with a second draft and so on and so forth until both parties had finally reached an agreement. Today, a design can be sent instantaneously via Smartphone, the corrections taken on board and an acceptable upgrade made within hours or even minutes.
Thanks to professional editing software like Adobe and InDesign, pretty much everyone has access to top-quality tools that can allow them to create incredible designs, if they have the knowledge to do so… and with the ever-increasing popularity of tutorial videos on streaming sites such as YouTube andVimeo, that knowledge is becoming more and more commonplace too.
Of course, with the rise of information sharing, the marketplace for graphic designers is also more competitive every day. Those looking to make a name for themselves in the industry must seek ever more innovative ways of setting themselves ahead of their rivals. This may make things more difficult on an individual level, but as a collective industry, it can only be beneficial for the future of graphic design.
At the cutting edge
Whether you’re looking to revamp your business brand with a new logo, nameplate or marketing campaign, taking advantage of technology to do so is imperative. At CCL Design, we understand the importance of keeping up with the latest trends and innovations to make sure your business stays one step ahead of the curve. To find out more about how our design solutions can help you, give us a call on 01249 460 606 or contact us online. We’re waiting to hear from you.
24 Mar 2016
Britain’s mid-sized manufacturers are at risk of being left behind, they are being too cautious about innovation and not keeping up with the rate of change; according to a recent report from NatWest. The report found that often mid-sized manufacturers lack the nessary guidance and/or are no...
12 Jul 2016
We often look to the world’s biggest corporations for inspiration, as they are hugely successful and many small businesses hope to grow into international businesses one day. However, instead of encouragement, sometimes these companies give us fine examples of what not to do. With branding ...
09 Aug 2018
Arguably a brand name, slogan or trademark is the most valuable of business assets. This is true for multinational companies like Coke, Mercedes or Google or small local businesses selling flowers, print services or clothes for example.
If you have put time and money in to creating and esta...
14 Jun 2017
The benefits of research and development might seem fairly obvious, but there are still many manufacturers out there who choose to skip this step in order to save money. However, when developing new products there is always a risk that something could go wrong, maybe even years from now, that cou...