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26 Sep 2016

How to Design Winning Product Labels

How to Design Winning Product Labels

Product labels have an incredible influence on the decision to buy – so it’s important to get it right. Labels have a lot of jobs to do, in terms of reflecting the brand, giving important legal information to the consumer and standing out from the crowd. How do you get your products noticed on the shelf? It’s all in the label.

Here at Fascia Graphics we have printed hundreds of thousands of product labels, and have seen many different designs and approaches. We know what works and what doesn’t, so we’ve put together some expert advice in this blog. If you’re designing a product label, take these professional tips on board from the label printers at Fascia.

Think about the container

It may sound obvious, but you need to keep the type of product container in mind when designing its label. A glass jar and a cardboard box will require completely different label styles. You may have two or three separate labels to be stuck on the container, or choose one full label to cover the central part. The choice is yours, but always try and pinpoint why you make decisions.

If you have a transparent container, for example a glass bottle or plastic tub, we recommend having a small label which doesn’t cover up the product. This way consumers can have the advantage of seeing what’s inside, and it looks more effective.

Consider the material

The texture and type of material used for a label can make a huge difference to the impression a product makes. For example, a brown paper label made from recycled materials would suit a rustic organic food product or a natural skincare brand – but it wouldn’t give the right feel for a hi-tech product. A metallic textured label gives a luxurious high end impression, while a simple black and white vinyl label can exude sophistication.

Whatever material you choose for your product labels, we’ll be able to print on – but you’ll also need to think about your budget, too.

Make it functional

Winning product labels must have an attractive and effective design – yet they must also be functional. If labels are peeling off by the time the product reaches the customer, the brand and product will be seen as cheap. Ensure you pick a material which will withstand the environment – will the product travel through high temperatures? Does it need to be chemical resistant? Find the right solution which looks good but also does the job.

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