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17 Jul 2017

How to Make your Business Instantly Recognisable

How to Make your Business Instantly Recognisable

Brand recognition is really important for any business, as being noticed and remembered is what gives your company longevity. To be instantly recognisable you have to promote clear, consistent branding which encompasses everything from your logo to your brand vision and promises. Whether you own a local café or a digital marketing company, branding is an essential tool which should be used to its full advantage.

We know that consumers prefer well-established, recognised brands over new companies they haven’t heard of before. So what can small businesses do to become recognisable on a small budget? It’s difficult to compete with multi-national corporations on this scale, however if brands work hard they can start to climb up the recognisability ladder. Here are some top branding and graphic design tips to ensure your business is noticed in a competitive market.

Find your niche

Like anything in life, those who are different get noticed. It is the differences between us as people, and businesses, which distinguish us. Therefore, it’s absolutely critical that brands find their niche and hold onto it. What makes you fundamentally different from the rest of your competitors? Describing your USPs is a good start, but you also need to delve a little deeper and if you can’t find many differences then start to create some. If you don’t stand out from the crowd, you’ll never be recognisable.

Have a distinctive logo

Many business owners underestimate the importance of a logo. It’s your number one branding tool and the thing you want people to recognise you by. It should reflect your brand’s goals and personality, rather than your products or services. Apple’s logo doesn’t portray technology, just as the Starbucks mermaid doesn’t represent coffee - but everyone instantly knows what it stands for.

Do business well

Whatever you do, make sure you do it well. It’s incredibly important to make a good impression on customers and visitors, because if they have a pleasant experience they will remember you. Get it wrong, and they will remember you for all the wrong reasons – which is never good for brand association.

Put a face to the brand

Have you noticed that you know the name of many of the world’s biggest organisations? Richard Branson and Steve Jobs made their companies more successful by building a personal brand. If the business owner brands themselves as an industry expert, takes time to do press appearances and build a social media following, they become trustworthy. Making sure the business has a face and a relatable person at its head evokes an emotional response.

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