How to Make your Company More Recognisable
All brands, especially small businesses, have to work hard to ensure they are well recognised by consumers. Of course, Rome wasn’t built in a day so you have to understand that building a recognisable brand takes time – however you have to do it right from the very beginning. You may only be a small business now but with the right branding and marketing strategy in the right market, you could be an international company in the future.
Think of some of the world’s biggest global brands – McDonald’s, Apple, Mercedes. They are all instantly recognised by their logo, tagline and products. This doesn’t just happen naturally, these companies have teams working constantly on their branding strategy and positioning.
Here are some tips for making your company instantly recognisable, especially in the competitive digital arena.
Tempting as it may be, stay away from business names and logos which are similar to other companies’. This can cause confusion for consumers, especially if you’re in the same sector and sell similar products or services. Think of a standout company name which is completely different, and this will make you distinctive. The more different you are, the more recognisable you are.
Consistency is the number one rule in branding, but it really does make a difference when creating a distinguishable brand. Use your logo as much as possible online and in marketing materials, as well as in communication with customers. Your brand needs to be visible for it to be recognisable.
How can people recognise your company if they haven’t even heard of it or seen the logo? You want to get your business in front of people or they won’t know you exist, or forget you do and head to a competitor. Go to trade shows and give out branded merchandise, invest in vinyl stickers for your car, use business labels on your laptop and other gadgets. To be recognised, first you need to be known.
The final piece of advice is to focus on your offerings and your USPs. If you offer great products or services and a great customer experience, you will become memorable in addition to recognisable.
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