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23 Nov 2017

How to use Branding on your Product Labels

How to use Branding on your Product Labels

There are many companies out there selling the same products as you do. They are your direct competition, and even though their goods may have slight differences, you match up in terms of quality and price. When consumers are faced with buying decisions, and are swamped with similar products, how do they choose one over another?

Branding.

Creating a brand is essential for any business, no matter how small. A brand defines what you do and why, and can have a huge impact on influencing consumers’ thought processes and buying decisions. A brand image tells the story of your business, including your brand personality and values, mission and aims. A good brand can persuade people to buy products even if they are of low quality, or offer health risks, because consumers relate to the brand in some way.

So when people are faced with choosing between two or more identical products, they start making decisions based on the brand behind the products. The company’s branding must establish trust and credibility, while evoking feelings or experiences within the consumer.

Never underestimate the impact of branding on product labels as many decisions are actually based on this. The product itself may be better than the one on the next shelf, but consumers don’t get to try and compare! They have to make decisions based on what they see and feel. While a branding strategy should cover all bases including websites and company stationery, you should really take time when designing and branding product packaging.

Product labels for custom packaging

Using product labels is an affordable and time saving solution for many businesses. If you have a product which is packaged in neutral packing or a container, you can customise it with a well branded product label. From food and drink products to organic skincare, using simple packaging already says a lot about your brand.

The visual elements to include on a product label consist of company logo and name, the product name and related imagery. Typography is a very important element to consider, and you should already have brand guidelines on what fonts and colours to use to remain consistent across all branding.

The design and layout is also very important, and should reflect the brand image. You may choose to keep it simple in black lettering and have a lot of white space, which is common in high end luxury brands. If you are marketing to children or young adults you may wish to choose eye-catching colours. If you want to include a lot of product information, it’s a good idea to choose two separate labels, one for the front and one for the back of the packaging.

Whether you sell small batch products or need labels for mass manufacturing, our team can help. Once you have the design spot on, Fascia Graphics can fulfil your label requirements.

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