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02 Oct 2012

Prototypes make a Huge Impact on Sales

Prototypes make a Huge Impact on Sales

97 per cent of electronics engineers also predict that the digital prototyping industry will continue to grow over the next five years…

Fascia Graphics research released today (2nd October 2012) has found that nearly three quarters (73 per cent) of electrical engineers say a professional prototype can enhance their business chance of a sale at a show or during a sales presentation by between 40 - 80 per cent.

The research also found that 97 per cent of engineers, who presently use membrane keypad or graphic overlay prototypes, are predicting that the digital prototyping industry will continue to grow over the next five years.

Almost half (46 per cent) also stated that allowing modifications to the product before paying out for a full set of artwork and tools is the key benefit to prototyping. A similar number of engineers also cited fast turnaround and reduced cost as a major benefit. In contrast, around a sixth of engineers stated the most important benefit is to enhance product demonstrations.

The research also found:

  • A sixth of engineers require very quick turnaround of prototypes as they start production less than a month before a show.
  • Almost two thirds of engineers said that turnaround times for Fascia Graphics prototypes were either quick or very quick.

Paul Bennett, Managing Director, Fascia Graphics commented:

“For any business wishing to develop and market a new or existing product, both time and cost efficiency is a key driver. Fascia’s rapid digital prototyping service offers a fast track solution by not only meeting the challenges involved in driving down production time, but also in reducing the costs involved in completing the final product.”

“With our research also finding that around two-thirds of engineers start the production process less than three months before a major show, this further demonstrates the importance of component parts (such as overlays and keypads) being developed quickly. This we feel is why we have seen an increasing popularity in our 48 hour prototyping service.”

Finally, the research found that 91 per cent of Fascia Graphics customers were satisfied, very satisfied or rated Fascia’s prototypes as superior.

Fascia Graphics researched on random 70 electronics engineers working in the medical, catering, fire, security, military & rail and electronics sectors.

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