The Future of Labelling
Ever since the beginning of the 19th century, retailers have adopted the use of labels to advertise their wares to customers, communicating vital information about products at a glance. Over time, the science of labelling has become ever more sophisticated, to the point where today it has become a multimillion-pound industry.
According to a 2016 report from research consultancy firm Smithers Pira, the labelling market is expected to grow 5.4% year on year until 2021 worldwide. This means that in just three years’ time, the sector will be worth a whopping £33 million – up from £25.9 million in 2016. What sort of developments are in store for this exciting industry?
Already, we have the capability to produce labels that are specifically designed to withstand demanding conditions in a variety of environments. For example, it’s possible to order labels which are resistant to chemical contaminants or impervious to microbial bacteria, as well as being engineered to withstand harsh or extreme conditions. As the technology progresses, it’s only logical that these abilities will be expanded even further.
Research and development (R&D) teams all over the globe are currently investigating ways in which to make labels smarter. In the future, they may be equipped not only to withstand bacteria, but actually isolate and kill it. They may be capable of monitoring harmful gases in the vicinity of the product and alert the user to their presence, evaluate expiry dates on packaging and indicate when a foodstuff is at its optimum ripeness for consumption. The sky is the limit when it comes to the safety potential of labelling.
At present, there are a wide array of ways in which labels can be manufactured and used. Using all manner of materials – from paper and polyester to PVC and vinyl – labels can be created via flexographic, hot-foil, lithographic and screen-print printing techniques to create a versatile product specifically engineered to meet the demands of individual customers. Such self-adhesive labels form the backbone of the industry and are projected to do so for the foreseeable future.
However, other innovations are also expected to infiltrate the market in the coming years. The added brand reinforcement provided by flexible packaging, sleeve labels and in-mould labelling gives companies a potential edge over the competition by making their products stand out. These increasingly flexible labelling options can also accelerate the time between a product’s conception and its arrival on the shop floor.
Equipped for the future
Fascia Graphics was already the leading manufacturer of membrane keypads and graphic overlays; now, with the acquisition of the company by global leader in labelling innovation CCL Design UK, the company is well-placed to be at the forefront of the industry for years to come.
Whether it be a one-off label or a sizable roll of one million units, CCL Design UK has the experience, equipment and expertise to create a bespoke label to your exact requirements. To learn more about how we can help transform your brand image and revolutionise your labelling practices, get in touch with us today. We’re waiting to hear from you!
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