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17 Sep 2015

The Importance of Colour

The Importance of Colour

The Importance of Colour

 

Colour is one of the most important things about the world. It can change thinking, influence actions and reactions, and signify certain messages. One of the most vital forms of communication, colours is used in every part of a product from packaging to a logo. Colour is important and plays a key role in the lives of every person, whether it is realised it or not …

What Certain Colours Mean

Red can create a sense of urgency. The human eye is naturally drawn to the colour. This is why many retailers and businesses use red to show sale items.

Yellow is a colour found in the natural world, in flowers, egg yolks, birds and bees. Yellow represents happiness, youth and enlightenment. A bright and vibrant colour, yellow helps grab the attention of shoppers and draw them in. The colour suggests optimism, spring and growth -Perfect for clothes stores.

Often used in skin care products, purple naturally soothes and calms. The colour of mystery, spirituality and creativity, purple helps entice weary customer inside. It is the colour of mystery after all!

Green signifies growth, rebirth, fertility and wealth. Associated with nature and the environment, green has now become a verb in our vocabulary and relates to ecology. The colour can help create a relaxing environment, which can be used in stores to help ease or reduce the amount of stress that shoppers experience.

A signifier of the natural world, different shades of blue can represent different things. A popular shade on corporate logos, dark blue is a symbol of intelligence and trust. Light blue colours found in the sky show peace and serenity. This is why the colour is used in many classrooms.

The Colour Matching Service

Fascia’s computerised colour matching system gives perfect colour matching with each order. The accurate system calculates ink for each print, down to the drop. This helps reduce waste and ensures the best colours for each business. No matter the shade, Fascia’s colour matching service can help businesses send any message.

Ink technicians trained to industry-leading standards provide phosphorescent or metallic blends to give any prints a unique twist.

No matter the message that a business wants to send, Fascia can help find the perfect colour. Whether it is to draw more customers, or makes them feel more at ease – Fascia can match any colour needed.

Why do you think colour is important in business? Did you know that colour plays such an integral part in our lives? What is your favourite colour? Let us know on social media!

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