Tips for a Strong Marketing Campaign
You can make the greatest product around or provide an outstanding service; however, if you do not use good marketing strategies you will not be able to reap the deserved success.
By following an effective marketing strategy and producing visually attractive marketing designs, you will be able to get ahead of your competitors in the industry.
Marketing designs should appeal visually to your target audience, while expressing the ‘voice’ of your brand.
Before you starting designing your marketing material, you should follow these six tips, to ensure you garner the most success.
1. Know Your Business: Before starting any marketing campaign, you should make sure you know your business. Make a comprehensive list of all of the products and services that your business offers. By identifying where your strengths lie, you are better able to generate leads and increase your sales revenue.
2. Know Your Market: Market research is a must for any business. Who are the market leaders in your industry? What are their strengths and their weaknesses? How does your business fit into this market and how is it unique?
3. Prioritise & Focus: After you have clearly defined your business and its place in the market, you must then prioritise and focus to market your business. For example there may be gaps in the market that your business can fill, these should be prioritised, as these can often produce the most lucrative opportunities.
4. Differentiate: You do not want to be just another cow in a herd of cattle you want to stand out; by being unique you are better able to draw the attention of potential customers. Ask yourself ‘what are your customers’ expectations and how are you able to exceed them?’
5. Embrace negative space: Once you have covered the first four points, and your creative juices start to flow, there is one thing you should remember; embrace negative space. Too often this is ignored, and you are bombarded with ‘busy’ marketing designs that are difficult to understand. Think of your design, as a sentence, you need spaces in order to convey your message. A sentence with no spaces is very difficult to comprehend, and this is no different with designs. Take a look at Apple’s marketing designs; they are the masters of embracing negative space.
6. Branding: It is important that all marketing materials you use have your 'brand' logo on them, to make them easily identifyable as belonging to you. For instance, you only need to take one look at the resin domed emblems on any car to easily idenitfy its maker. Or Coca Cola's iconic label, which since its creation in 1887, has become one of the most regonisable brands in the world.
As long as you’re true to your ‘brand’ and your customers, your marketing campaign is sure to be successful. How successful, will depend on how well you did your research and how clearly you convey your message.
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