Top Marketing Tips for Easter
Did you know that in 2017, the UK population were estimated to have eaten a whopping 12.9 billion Easter eggs, creating a market value of £984 million? And that’s just the chocolate industry! With all kinds of other sectors harnessing the holiday to launch targeted marketing campaigns for the Easter holidays, those figures really are just the tip of the iceberg.
Don’t get left behind by the competition – put your Easter ad campaign into motion now. If you’re struggling for inspiration in which direction to set off, here are a few handy hints and tips to get the egg rolling:
1) Host your own Easter egg hunt
If you’re in the retail or hospitality business, in which your products and goods are solid in a brick-and-mortar store, Easter is the perfect chance to encourage increased footfall by hosting your own egg hunt. This can either be the traditional chocolate variety (aimed at children) or a more sophisticated version, in which the sweet treats are replaced with discounts, promotions and even free prizes. Either way, the adults (and therefore those in control of the purse strings) are more likely to spend time inside your shop.
2) Sponsor an existing Easter event
If you don’t have the time to organise and host your own egg hunt, or you don’t have a premises in which to hold it, one hassle-free alternative is to sponsor an existing event. Ask around schools and sports clubs in the local area to see if they have anything planned to mark the occasion, then donate money or prizes to the cause. In exchange, you’ll get some valuable advertising and position yourself as a benevolent presence within the local community.
3) Discount stickers
Print off special discount stickers (which can be obtained at a high volume and affordable price) containing a 5%, 10% or 20% discount, as well as your company logo. Then affix them to products within your store for customers to seek out and cash in on. This is an excellent way to shift surplus stock and bring in more traffic to your store, as well. If you don’t have a brick-and-mortar location, you can always send out stickers to your mailing list and have them cite a code on them when redeeming the offer.
4) Reward loyalty
Take Easter as an opportunity to recognise the loyalty of your most faithful customers, either with a handwritten message or a seasonal gift. If the budget can stretch to it, an Easter hamper is the perfect way to say thank you for their continued business; if not, a personalised missive will still certainly make them feel valued and encourage them to continue buying from you.
5) Create an Easter bundle
Another great way to move stock which isn’t selling too well is to package it together and market it as a special offer for the holiday. By imposing a limited timescale on the purchase and offering financial incentives for making it, you’ll encourage customers to snap it up sooner rather than later, thus helping you to get rid of some of your lesser selling products and increase your customer base in the process.
6) Capitalise on social media
A social media presence is an absolute must in today’s business world, whatever your particular niche. Use Facebook, Instagram or Twitter to launch an Easter competition, encouraging participants to upload their best seasonal photos or stories to your webpage. With a prize for the winner, you’ll not only get more clicks, likes and shares on your page, but also increase brand awareness and attract a fair few new leads as well.
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