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25 Jan 2018

Top Positions your Brand Should be Placed on your Product

Top Positions your Brand Should be Placed on your Product

Designing a good label for your product is only half the struggle – you also need to decide where the brand sticker should be placed. Of course, there is no ‘perfect position’ because every product is completely different, with a different shape and a diverse target consumer group. So how do you know where to place your product label or where to brand your packaging?

It’s an individual process for each manufacturer, but the best way to figure it out is trial and error. Take the time to evaluate everything about your labels, and experiment with the positioning of it. Sometimes there are practicality issues which may prevent you from positioning a label in certain places. If the labels won’t apply smoothly, for example on a round textured glass, you might decide to package the product and have the label on the outside of the packaging instead.

The shape of a label can also directly impact its positioning on the product. Do you want the label to align perfectly with the edges of the product, or do you require an unusual shape to attract attention? Will you decide to have the same branded label on all product lines, regardless of their shape, or will you produce a range of different labels to fit each product? These are all factors to consider before deciding on the final positioning of the label.

Another important thing to consider are the labelling rules and regulations that you need to follow, which are different in each country and depends on what type of product you’re selling. For example, certain information must be displayed on the front of the product. There might be too much information to fit onto one label, meaning you need to produce two labels for the product, one for the front and one for the back.

Here are some winning positions often used by companies when branding their products.

Front centre

It’s the most obvious but it works! Placing a brand label right at the front of the product instantly tells consumers what’s inside. Play around with the size and shape of the label for different brand stories.

Top

If the product has a lid or a top, such as a jar of food or wedding favours, then you can choose to place the brand sticker on the top. This is a great idea if the product packaging is transparent and you don’t want to block the view of what’s inside the jar.

Off centre

Want the product to speak for itself? If it’s something colourful or impressive then don’t block it with a label – place the small branded label in the corner of the product to give it a personalised stamp. More information can be displayed on the back if required.

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