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16 Mar 2017

What a Graphics Company can do for your Business

What a Graphics Company can do for your Business

Good design is essential for business, as it communicates your brand message and is the primary source for brand association. Graphic design goes much further than a fancy website – it resonates through to all of your products and services and basically everything your produce. Being consistent in design is really important across all of your company, so all marketing material and product packaging looks connected, for example. This is tricky in a digital world so it’s even more critical to ensure branding is consistent across digital and printed materials.

An in-house graphic design service can guide your organisation through the branding process, whether it’s putting your logo onto a product or designing a marketing brochure. Here’s some great insights that a graphics company can bring to any business.

Creativity

You’ve got the technical knowledge, but you might not know how to use creativity to get people excited about your product or service. Even if you are quite a creative person, you surely wouldn’t have the time to design your logo, website, marketing materials and everything else your business will need. A graphic designer has a creative flair and will use visuals to bring your business to life.

Conversion

A Stanford University study about web credibility revealed some interesting facts about design. It showed 75% of users based a company’s credibility on its website design and another UK university study found 94% of first impressions are design related. There is definitely a link between good design and conversion rates, and we’re not just talking about online. Successful design keeps people engaged and persuades them to buy – so a graphics company can essentially help you sell your products.

Professional

Nothing is a turn off for consumers like an obvious DIY job. When it comes to design, it’s apparent when something has been created without the latest software or experience in a visual medium. Rather than cut corners, you should trust a qualified designer to create something attractive and functional which is unique to your business. Good design of a product or website instantly gives your company a professional feel.

If you’re creating a new product such as a membrane keypad then the design can be crucial. It has to be practical and well-designed, but you’ll also need to make informed decisions about fonts and shapes which can have a significant impact on the end product. If you have any questions, talk to our design team today.

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