What Are the Latest Graphic Design Trends?
Graphic design is, by its very definition, all about appearances. Since the human race is such a fickle bunch when it comes to appearance, those who wish to stay at the forefront of the graphic design industry must be constantly evolving and progressing. Standing still is akin to signing your own death warrant. That’s why 2019 is set to see some exciting new trends and innovations in the world of graphic design and here are just a handful of our predictions below:
The last couple of years has seen a gradual but unmistakable progression towards sans-serif typefaces; over recent times, giants of the advertising world like Google, eBay, Microsoft, Airbnb and Spotify have all ditched the curlicues in favour of a more block-like, rigid font that’s virtually interchangeable. While this did set a popular precedent for wannabee companies to follow, a backlash is inevitable… so you can expect to see a regression towards more individualistic and customised typefaces in the coming year.
There’s nothing new here – retro and vintage styles have always been cool – it’s rather that the definition of retro fluctuates with the times. At the moment, the 80s and 90s are enjoying a particular resurgence in popularity, so bright bold colours with snazzy designs, playful fonts and off-kilter dimensions are all the rage right now. This fad is only set to intensify in 2019 before the next big (but really old) thing comes along to knock it off its perch.
Brutalist architecture flourished in the 1950s, 60s and 70s as its proponents sought to prioritise function over form. In the world of design, neatness and symmetry has long played an integral role in creating an aesthetically-pleasing end product, but a species of brutalist design which eschews images that are pleasing on the eye is becoming more and more popular. Instead, its practitioners employ jarring tones and contrasts, negative space and intentional ugliness to try and catch attention.
Extended Reality (XR)
A catch-all term for all kinds of digitally-altered reality, including Virtual Reality (VR) and Augmented Reality (AR), XR was once solely used in the world of cinema (and even only there to debatably effective degrees). However, as the technology has advanced, it has gained an increasingly strong foothold in consumer markets, with the business world not far behind in recognising its potential. Expect to see plenty of marketing campaigns which employ XR in the coming 12 months.
The widespread popularity of editing software like Photoshop means that every Tom, Dick and Harry can create unrealistically gorgeous images on their personal phones. As a reaction to that struggle for perfection, the graphic design industry is now leaning more towards authenticity in its attentions. Whether that be a candid camera shot or a beautifully flawed artificial image, there’s value to be had in capturing the real over the romantic.
Staying one step ahead
Regardless of which business you’re in, staying one step ahead of the competition is crucial to attracting new customers and retaining old ones. At CCL Design, we know the practical importance of keeping things fresh in a design sense, which is why we strive to keep our fingers constantly on the pulse. To find out more about how our state-of-the-art equipment and cutting-edge technology can help your business, contact us online or give us a call on 01249 460 606. What are you waiting for? Get in touch today!
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