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04 Dec 2018

Why labels can help you sell more

Why labels can help you sell more

On the face of it, a product label serves the simple purpose of telling you what the product is. That information might extend to safety and regulatory information, as required in the territory where the product will be sold, but this would be a rather dry description of what a label can do.

With the right information, and when presented in an appropriate visual fashion, a label can also help to spread your branding or corporate message. This, in turn, can positively feed into your efforts to sell the product in higher quantities. Here is further clarification of how labels can help spur product sales...

A label can provide many useful details from a distance

The research company Nielsen refers to an Ehrenberg-Bass Institute for Marketing Science study, which revealed that the average consumer takes just 13 seconds to buy a brand in-store. For you, this has the initially worrying implication that your label must be readable even from several feet away.

Designing a label that meets this criterion could prove challenging, but you can make your task easier by prioritising, and including the most vital details in particularly large font sizes. The product name, brand name and product features should all be mentioned, as should safety and regulatory information.

You can quickly make a positive impression

Given how little time you have to make an impression on a potential buyer, there's an onus on you to make the product label immediately eye-catching. Naturally, experimenting with vibrant graphics can play a part here - and you can even choose an unusual texture for that label.

At CCL Design, we can produce your labels in a significant breadth of materials. Vinyl, PVC, polyester and paper are among the choices, but we also offer other materials if your company has special requirements for labels. We can professionally create your labels to custom designs.

Picture this: carefully consider your choices of images

Label designs that are wholly text-based might be simple and to-the-point, but they are also boring; labels with images and icons tend to draw positive attention much more effectively. For this reason, you shouldn't forgo images; however, you should remain careful which pictures you choose.

It's surprising how many products tend to be labelled with imagery that doesn't accurately reflect the product itself. Remember that people are rushed off their feet, so make shopping easier for them by making - for example - your fruit juice look like fruit juice, rather than washing-up liquid. Also avoid choosing an eccentric colour scheme if the product wouldn't warrant it.

You can tap into the effective psychology of selling

Using just a label to appeal to a potential buyer can be tricky, as doing this relies on you knowing how people tend to react to seeing particular elements of a label. For example, try not to stuff excessive information onto the label - as, otherwise, you could too easily confuse the reader.

It would be a better idea to pique their curiosity with teaser text - think the likes of "Open me for a special treat" or even just a simple "Thank you" - and include emotional imagery, too. Depictions of faces, babies and animals, to list just a few examples, could be especially worth including.

Still, don't skip the crucial details

With a custom label, you can help to communicate not only what will tempt someone into picking your product up off a retail store shelf, but also what they need to know. After all, if you accidentally mislead them into perceiving your product as something it isn't, you could easily disgruntle them.

You also need to check that each label includes the details required for compliance with government regulations. This holds particular importance if you will be offering your products in several different territories across the world, as regulations could differ between territories.

Labels can help keep your distribution channels running efficiently

Another example of why it is occasionally important to prioritise function over form: many labels can serve crucial purposes in product distribution channels. These labels are meant to help logistics operations staff to track items through manufacturing and distribution and until final delivery.

While almost any business relies on such labels for maximising efficiency, they are particularly important for tracking and tracing products in sectors like agriculture and food processing. We can create anti-microbial and chemical resistant labels intended to long preserve the details that they show.

As labels survive, your promotional and branding efforts can, too

The resilient labels that we have just mentioned can also, quite simply, help to keep products looking great. As those items are transported from one point to another in a lengthy supply chain, the labels could be battered by stormy weather or rough handling... but still survive.

This is all important because you have to remember that your product's physical appearance is crucial to your chances of selling the product once it is on the supermarket shelf. There, the label can also continue to communicate your branding, unaffected by a tatty appearance.

You can get labels quickly made to a professional standard

As your business grows its customer base, it will need to make products in increasing numbers, in order to meet rising demand. Naturally, the more products that firm makes, the more labels it will need as well - and you can benefit richly from making us your supplier of self-adhesive labels. Phone us on 01249 460 606 to learn more about what we can do for you.

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