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23 Mar 2017

Why Product Testing is Vital

Why Product Testing is Vital

When designing a new product, you need to make sure it is fit for purpose and safe before it hits the market. Additionally, you want the very best version of your product possible so consumers enjoy using it. You might also want to test it against competitive products to ensure it lives up to the opposition. These are the basics of any successful product, which is why product testing is probably the most important type of research and development any company conducts.

There are many stages involved in rigorous product testing, and these will depend on the type of product and what it will be used for. Let’s take mobile phones for example – they will probably be tested to see how many times they can be dropped without damage, and how much water they can resist. Without this testing process, a company would not be able to find any faults which could result in unhappy customers or worse – product recall.

Here’s a few reasons why product testing for any product is absolutely vital.

Monitor the quality

Companies need to make sure that every product is consistent in terms of quality. If the products have been made at different factories or by different staff members, then you’ll need to carry out testing to ensure high quality throughout.

Life testing

The company behind a product needs to know the life expectancy of it. Product testing could also improve shelf life, if the engineers decide to go back and change certain elements after the first testing process. The product would likely be put under extreme stress to see how long it would typically last.

Safety

You’ve built something from scratch, whether it’s a child’s toy or an electrical item. How do you ensure it is safe for consumers? You need to conduct stringent product testing and a range of different investigations to prove it is fit for purpose and safe for its intended audience. Depending on the type of product there will probably be safety regulations to adhere to.

Determine a fair price

Product testing is often used as a factor in pricing, as you’ll discover if it has superiority over other products in the market. If it won’t last too long then you might push down the price, but if you’ve found the product is high quality with a long life then you might choose to increase the base price. Pricing strategy and product testing can go hand in hand.

Ready to start your product testing journey? Get in touch with our expert team today.

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