Why You Can't Afford Not To Test Your Product?
You have just finished the final design of your product and are ready to start taking in potential orders. However, can you really afford to send it out without testing it first? Below are the potential consequences of selling it without a test drive:
An Amateur Mistake: Not testing your Market
The last thing you want for your product is to end up in “Product Limbo” because you have not thoroughly thought through your market plan. Take for instance the tragic tale of C2 Diet Coke, in which the company identified a gap in the industry, 20-40-year-old men that liked the idea of a less sugary drink, but not the feminine aspects of Diet Coke. Investing around $50 million in an advertising campaign, the company was slaughtered as their target audience rejected the campaign, preferring the original coke instead of the hybrid.
The moral from this tale? Always research your market before investing in an idea. The internet is ripe with social media which will allow you to make polls and question your potential audience. You can’t afford to be wasting money on an advertising campaign that does not even appeal to the correct target market, so be sure to take your time researching the industry before the hype takes over in the advertising campaign. If you don’t then your wallet may unfortunately feel the sting.
Safety Comes First
A defective product can come with a heavy cost, especially in regard to product liability claims. In 2016, a survey on defective electrical goods announced that over 53% of people interviewed asked for a refund or repair on a faulty item. Your clientele expects the best and refunding the product means not only a bad reputation for your product, but also could lead to bad reviews advising people not to purchase it. Worse still, if the product malfunctions (such as an electronic product harming a client) then this could lead to charges. Avoid these costs by ensuring that each of your product undergoes a safety check before being sent out.
The Destruction of a Perfect Image
When it comes to getting a product out into the market, customer loyalty means everything. It can make your product or ultimately destroy the company. Once you start having problems with your product, your customers will surely notice. The word of mouth can travel extremely fast and soon enough can lead to complaints. If there are no improvements upon these initial complaints then others will take note of the low reviews and refuse to purchase the product. Working with CCL Design will help you avoid this trap and assist you in moving the product forward.
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